Business & Tech

ShopAdvisor: Black Friday Not Necessarily the Best Deal Day

A new study by ShopAdvisor shows there were very good deals on toys in 2011 on days other than Black Friday.

Big retailers including K-Mart, Walmart and Target have announced Black Friday deals available as early as Thanksgiving night in 2012.Β  But ShopAdvisor, a deferred shopping vendor that connects consumers' initial interest in a product with their eventual purchase, found Black Friday sales may not best the best of the holiday shopping season.

"Our experience tracking more than a hundred million products shows that although Black Friday may be a good day for shopping, there are 'blacker' days to be found during the holiday shopping season," said Scott Cooper, CEO of ShopAdvisor on PR Newswire.

According to the ShopAdvisor study:

Interested in local real estate?Subscribe to Patch's new newsletter to be the first to know about open houses, new listings and more.

  • Sunday, Nov. 13, 2011 was the day with the highest percentage (59 percent) of products on sale.
  • Thursday, Dec. 1, 2011 (after Black Friday) was the day with the next largest percentage (57 percent) of products on sale.
  • On Black Friday 2011, 24 percent of the toys on ShopAdvisor's list were priced above their initial holiday season price.
  • Dec. 23, 2011, two days before Christmas was the day after Black Friday with the most toys (40 percent) selling at a premium price.

ShopAdvisor suggests holiday shoppers, "watch for sudden price drops and avoid price spikes that often last only a day or two before plunging back down to their original price or lower," according to PR Newswire.

See Patch's complete holiday shopping, traveling, cooking and giving guide here.

Interested in local real estate?Subscribe to Patch's new newsletter to be the first to know about open houses, new listings and more.

The vendor also says shoppers can expect steep discounts in the two weeks before Christmas, and then again after December 28.Β 

"Avoid day-after-Christmas shopping; wait until Dec. 29. If the toy you are giving does not have to be under the tree on Christmas day, it pays to wait until Dec. 29 when 17 percent of all the toys in the ShopAdvisor Watchlist were available for 30 percent less than their pre-Black Friday prices," PR Newswire reported.

A copy of the full report can be downloaded from ShopAdvisor at http://static.shopadvisor.com/press/ShopAdvisor_TheRealBlackFriday2012.pdf.

Keep up with Annandale news wherever you are with the Annandale Patch newsletter.Β Learn more here!


Get more local news delivered straight to your inbox. Sign up for free Patch newsletters and alerts.

We’ve removed the ability to reply as we work to make improvements. Learn more here